The people behind the product

Siddharth Choksi

Founder & Partner

Siddharth Choksi is passionate about all things real estate. His inclination for the field stems from Optima Engineers and Developers, a family business founded by his father about 30 years ago. To hone his innate skills, he pursued his Master’s degree in Evaluation from Sardar Patel University. A strategist to the core, he has restructured the organization by bringing in new blood and channelizing a whole new momentum while heading the company. Brimming with fresh ideas and passion, he is keen on simplifying the whole manual process of property evaluation with his app - Optima Value Pro. He is not only a proud founder of this venture but also is a diligent end-user.

Shraddha Rajani


Shraddha Rajani is a real estate enthusiast who grew up in Bangalore. She kick started her career in Ernst and Young and went on to start ‘Rah De Marketing Solutions’, a company dedicated to marketing real estate projects, at the age of twenty-two. A masters in Real Estate Investment and Finance from Heriot-Watt University, Edinburgh, UK helped her tread further in this field. An adventurer at heart, she is one who enjoys taking on new challenges. Scaling new heights and fuelling her passion for all things real estate, she partnered with Siddharth Choksi to shape up her second venture- Optima Value Pro.